right now the machinations bringing independent music to critics and reporters and the public are, if anything, much more well-oiled than those on the side of the major labels, which have been decimated both by economic realities and old prejudices toward “print” media.
THIS IS THE SMARTEST THING WRITTEN ABOUT THE MUSIC INDUSTRY IN A HOT MINUTE.
This is a great piece, but let’s not get music press/writers mixed up with the music industry. I’m almost certain that the people who make editorial decisions at iTunes or sync agents or indie store owners or major label A&Rs or everyday musicians don’t really care about any of this.
At least I didn’t read anything about them in this article on Noisey Magazine.
I love it because I love thinking about the way we think about music. And that’s my job. A fraction of a fraction of the entire industry.
yo cam i specifically meant that quote … the piece is great but i’m specifically talking about how there’s still this idea that indie labels are somehow “above it all” or more artistically minded than the majors and that they aren’t “playing the game”. ppl really think the national and arcade fire and kendrick lamar and whoever else got to where they are without major marketing campaigns. shit, that entire idea is cultivated as part of marketing.